"The theatrical experience continues to be the cornerstone of our business. AMC, the largest theater chain in the world, will get a slice of the revenue that Universal generates during the first weeks a film is available in the home. After the 17-day window closes, Universal has the option to shift movies from theaters to "premium video-on-demand" services - including AMC Theatres On Demand, an iTunes-style platform that lets customers rent and buy movies.
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